Cuba, which has a privileged location, as a result of which it was called the "Key to the Caribbean" during the Spanish colonial period, has a huge potential to develop the tourism industry.

A traditional sun and beach destination, the Cuban archipelago complements its beauty and exuberant nature with a centuries-old unique cultural and historic wealth.

Old Havana, which was declared Humankind's Heritage Site by the United Nations Educational, Scientific and Cultural Organization (UNESCO), holds more than 100 buildings from the 16th and 17th centuries, and about 200 houses from the 18th century.

Cuba's second largest historic site is in the eastern city of Camagüey, formerly known as Santa María del Puerto del Príncipe and also called the city of "tinajones", due to the abundance of those large earthenware jars which were used to collect rainwater.

Camagüey is a city with one-tower temples, façades with eaves and pilasters, iron-wrought windows, inner portals and red-tile roofs, elements that are characteristic of a sober and at the same time flamboyant architectural style in a true labyrinth of alleys.

According to statistics, 48 percent of Cuba's historic sites are located in eastern Granma province, including the provincial capital, Bayamo, which was declared a National Monument and was capital of the Republic in Arms during the first war of independence in 1868.

Tourism also benefits from the fusion of races and customs, a process that began more than five centuries ago, resulted in Cuban culture, which combines African, aboriginal, Chinese, French and, of course, Spanish elements.

The country's nightlife reaches its peak in the Tropicana cabarets – located in Havana, Varadero and Santiago de Cuba – or in establishments that recreate the atmosphere of the 1950s.

Cuba has about 120 art galleries, antique shops and art exhibition halls, in addition to nearly 260 museums and more than 80 theaters.

The island's cultural program includes meetings, workshops, festivals, congresses and specialized courses on a wide range of subjects and artistic expressions.

Every year in December, moviegoers attend the International Festival of New Latin American Cinema, during which films from all countries of the region are screened in Havana and other major cities of the country.

Therefore, foreign tourists have the chance to attend a major cultural event that is characterized by authenticity, professionalism and frankness.